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Hospitality
Concepts, Masterplans and Development |
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From
Implantation Assessment to Concepts, Masterplan and
Negotiation of Management Contracts,
we lead our clients
to the successful completion
of any
hospitality project.
We help investors assess opportunities and develop realistic views
about the potential for success. |
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Assessment Study and Financial
Feasibility Study
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Implantation Assessment /Market Research/Financial Analysis
We
identify the probable revenues and expenses of a proposed
hospitality development. This includes occupancy and average daily room rate
levels, other departmental revenue and expenses, fixed operating costs,
construction and development costs, and cash flow and projected returns based on
market and industry research.
From our experience, a credible feasibility study is a critical first
step to any development project. Hostasia often works
directly with architects to create concepts and feasibilities that enhance the
return on project.
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Implantation Assessment Studies:
Assessment studies
are developed as
a stand-alone document for assessing market
and product potential. This is a logical first step when developers want
their products tailored for maximum profitability without incurring the
costs of a full feasibility study.
Those studies are usually the basis for full feasibility studies,
but will give developers an impartial view of what to expect for their
development as well as what concept would be accceptable for a given
site. |
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Full Feasibility Studies:
Feasibility
studies provide impartial assessment of project viability.
They are heavily relied upon by owners, developers, investors,
operators, lenders and other parties when
making decisions related to the investment in a
particular project.
Our full study includes a concept definition of the development
that comes from years of experience in the markets
where we operate, thorough understanding of
the market and analysis of
the competition where
the project is located as well as other competitive properties.
With our broad experience of many hospitality and
tourism projects as well as familiarity with international
tourism and design trends
we can then provide our clients with market driven concept documents and
facilities schedule with the aim of maximizing a project's
long-term competitive advantages, cash flow and resulting
return on investment.
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Market Position
Studies: Economic cycles and the simple passing of time influence a
hotel's ability to capture the most profitable demand. Market position
studies analyze the possibilities of cost-effectively reorienting the
product and your target marketing to maximize profitability. |
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Facility Programming:
Market studies are used to develop architectural programs, which
are essential to facilities
scheduling and amenity development as well as space
planning and allocation. This in turn leads to increased profitability.
This saves on architectural fees and ultimately results in smoother
operations and financially sounder investments. |
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Concept Development
We continuously review
worldwide trends in hospitality concepts and propose
appropriate changes to enhance real estate value and potential return,
according to identified development patterns in the area. We also provide
recommendations on architecture and interior design.
Hotels and
Resorts design
and concepts done by Hostasia are very diverse and proven to be
successful. All our developments
clearly accommodate the needs of it's target
clientele. Choices are wide and varied: |
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category and class of
hotel |
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time share, residential,
recreation (golf, marina, etc.) mix |
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room numbers and size,
public areas |
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style of architecture |
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brief to architect and
interior designer |
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brief to landscape
architect |
Cham Island Resort, Vietnam
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examples
of using trends to identify new market needs:
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In 1993, we
identified there was a market for large
meeting space in Petaling Jaya (just
outside Kuala Lumpur), which resulted in
the construction of a 2500 seat ballroom
at Sunway Lagoon Resort. |
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In 1994, we
changed the room mix and size in the
renovation or the Hotel Uzbekistan in
Tashkent, bringing the total of rooms to
420 instead of 600 while enabling the
hotel to cater for both high end
business and tourist guests, thus
increasing the revenue per room. |
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In 1996, we
identified the need for ecological
renewal at Nirwana Bali Resort, which
resulted in the planting of several
thousand fruit trees and shrubs,
preservation of streams and shoreline
and regeneration of biotopes for animals
such as small footed otter and many
species of local birds and bats. |
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In 1998, we
identified the need for high end stay in
the Cameron Highlands, resulting in the
conceptualization and
development of a small boutique
property on a tea estate. |
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In 1999, we
identified the market for an upscale
resort property in Luang Prabang, Laos
and defined the concept, way before Luang Prabang became the fashionable getaway
it is today |
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In 2000, we totally redefined the
concept for a small villa development in Nusa Dua, Bali and we
crafted the very successful "The Balé"
private resort & Spa |
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In 2004, in partnership with Boh
Plantations we developed a an new tourism concept for Cameron
Highlands, resulting in the acclaimed Sungei Palas Tea Centre |
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In 2007, we identified a secluded site for a high
end resort property in Danang, Vietnam and provided
concepts and desing input for the spectacular InterContinental
Resort Danang |
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in 2010, we identified Sri Lanka as a new
destination and set to work with developers to revive new
projects and develop new concepts for Sri Lanka |
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Masterplans
Hostasia
excels at preparing or directing the
preparation of conceptual hotel masterplans, large scale tourism
masterplans and project planning aimed at visualizing a resort
development. We use our experience with planners and architects
to improve their design and land-use
perspectives, and strenghten the project with our
understanding of the market, trends and
operational knowledge to determine the best
development opportunities
Our master planning services are
undertaken only by senior directors of Hostasia who have
a proven track record in developing similar regional and
international projects. Often, such work is undertaken as part of a
multi-disciplined team led or organized by Hostasia
to generate a market driven land use masterplan incorporating components
from several different real estate sectors.
Example of previous masterplans include:
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Hostasia and Pentago Design:
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Burau Bay Development
Langkawi, Malaysia |
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The Maha Resort
Maldives |
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Marrakech Emaar
Resort, Morocco |
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Four Seasons Cham Island Resort,
Hoian Vietnam |
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Tropicara Resort,
CamRanh,
Vietnam |
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Son Tra Resort,
Danang,
Vietnam |
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BaNa Tourism
Development, Vietnam |
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Hostasia and others :
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Sungei Palas Tea Centre,
Malaysia |
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Van Don Resort, Halong
Bay Vietnam |
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Bao Dai Villas, Nha Trang
Vietnam |
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Hung Trung Hill, Halong
Bay Vietnam |
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Kampong Penarik, Malaysia
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InterContinental Danang,
Vietnam |
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Pekan Toruism Development
Plan, Malaysia
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Valuation and
Negotiation
of Management Contracts
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Should you operate
your property on your own or find a management company to operate on your
behalf ?. |
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What operator is the best in a particular
market ? |
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Should you trust your US$ 80
million property investment to people you do not know? |
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What
means GOP, IBFC, NOI and other operator's jargon? |
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No matter what general perceptions are,
not operators are best in every market.
Our demonstrated knowledge of operator and
thorough analysis of trends and market forces enable us to preselect what we
perceive as being the best operators for a given property.
We understand management company branding, qualifications and
capabilities, contractual options and positions, management contract
formats, operator fees and performance criteria, and systems to oversee and
reward operator performance. On behalf of owners, we employ a systematic
approach for placing the hotel management contract opportunity to tender.
This process streamlines the complex process and maximizes the benefit for
the property owner.
We have
worked on both sides of the fence - as operators offering a contract and as
owners willing to sign a contract, we are fully able to understand and
mediate while keeping in sight the value of the contract for both parties
We negotiate all the terms of the contract
to benefit the owners; without jeopardizing the operator position.
Such terms typically are:
length of the contract including renewal and termination;
technical services and
operator
fees;
corporate marketing fees,
control over
budgets and owners input; capital expenditures,
appointment of key managers, renovations;
definition of performance objectives to be met by the operator;
funding, equity and/or loan requirements.
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We have been dealing with international
operators since 1980 and have witnessed the changes in management contracts
negotiations. Most recently in 2007, 2008, 2009, 2010 we finalized management
contracts with Jumeirah, Four Seasons, Rosewood, Marriott, Kempinski and
InterContinental, Radisson Blu with best results for our clients. |
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